8 Weeks · 8 Live Sessions · 60 Minutes Each
The curriculum, week by week
Month OneFoundations, Audiences, Campaign Architecture & Creative Strategy
Week 1Meta Ads Foundations & Platform SetupFoundation+
Business Manager vs personal account, Ad Account & payment setup, Facebook Pixel & Conversions API (CAPI), Events Manager, privacy updates (iOS 14.5+, cookie deprecation) and Meta's AI delivery system. Outcome: a correctly structured, pixel-verified account ready for campaigns.
Week 2Audience Strategy & Targeting MasteryFoundation+
Cold / Warm / Hot audience tiers, Custom & Lookalike Audiences, interest targeting in 2025, Advantage+ Audience vs manual, overlap & exclusions. Outcome: a documented audience strategy with 3+ audiences ready to deploy.
Week 3Campaign Architecture & Full-Funnel StrategyCore Strategy+
Choosing the right objective, TOFU / MOFU / BOFU funnels, CBO vs ABO, Advantage+ Shopping Campaigns, bid strategies and the 70/20/10 budget rule. Outcome: your own complete 3-stage funnel strategy, built live.
Week 4Creative Strategy — Statics, Video & UGCCreative+
Why creative is the #1 lever in 2025, hooks, ad copy frameworks (PAS, AIDA, story-led), video first-3-seconds rule, UGC sourcing, creative testing & fatigue. Outcome: a repeatable creative framework you can use for any client.
Month TwoAndromeda & AI, Shopify, Scaling, Advanced Tactics & Analytics
Week 5Andromeda, Advantage+ & Meta AI FeaturesAdvanced+
Deep dive into Project Andromeda — Meta's AI ranking system — Advantage+ Shopping Campaigns, AI-generated creatives, automated rules, and how to work with Meta's AI instead of fighting it. Outcome: deploy Advantage+ features strategically.
Week 6Shopify Integration, Catalogue Ads & E-commerceE-commerce+
Connect Shopify to Commerce Manager, product catalogues, Dynamic Product Ads, Pixel + CAPI for 95%+ event match quality, landing-page alignment. Outcome: a fully connected Shopify + Meta system with DPAs live.
Week 7Scaling, Retargeting & Advanced TacticsAdvanced+
Vertical vs horizontal scaling, the 20% rule, 4-stage retargeting stacks, sequenced messaging, Ad Library competitor research and a diagnostic framework for underperforming campaigns. Outcome: a complete scaling & retargeting playbook.
Week 8Analytics, Attribution, Reporting & Growth SystemsMastery+
Attribution models, Meta vs Google Analytics discrepancies, custom reporting dashboards, client reporting templates, and building your 90-day growth system. Outcome: a full analytics system + 90-day growth plan.
Inside every 60-minute session
- Warm up & recap — review homework, wins and blockers
- Core teaching — structured concepts with real examples
- Live demo — real-time screen share inside Meta Ads Manager
- Practical exercise — you implement while I guide
- Q&A + action steps — your homework for the week ahead